Purplee Store proudly announces its official feature on NOT JUST A LABEL (NJL) — the world’s leading platform for independent designers and sustainable craftsmanship.
This recognition marks a significant milestone in Purplee’s international journey, highlighting the brand’s commitment to sustainable luxury, artisanal design, and timeless elegance.
The Meaning of This Recognition
Being featured on NOT JUST A LABEL places Purplee Store among a global community of visionary brands redefining the future of fashion and design.
NJL is known for showcasing emerging and established creators who blend creativity, ethics, and innovation — values that perfectly align with Purplee’s DNA.
For Purplee, this milestone is more than visibility; it’s validation of years of dedication to handcrafted excellence, sustainable materials, and the art of meaningful jewelry.
“Our mission has always been to create jewelry with soul — pieces that carry beauty, intention, and respect for the planet,”
says Samyra Alvarez Mollica, founder and creative director of Purplee Store.
“To be featured on NOT JUST A LABEL confirms that we are walking the right path — uniting timeless elegance with conscious creation.”
About NOT JUST A LABEL
Founded in London, NOT JUST A LABEL has become the world’s most influential platform for independent designers.
It curates brands that push creative boundaries while maintaining strong ethical and sustainable values.
The platform connects conscious consumers and design enthusiasts with brands that tell authentic stories — exactly what defines Purplee Store’s identity: handmade jewelry that celebrates nature, human connection, and sophistication.
The Purplee Philosophy
Purplee Store was born from a passion for meaningful beauty — blending natural materials like Buriti palm fiber and semi-precious stones with refined European design.
Each piece is handmade by artisans, reflecting harmony between art, sustainability, and luxury.
This philosophy continues to guide every creation, from concept to final detail, elevating jewelry into a form of artistic expression and emotional connection.
A Global Journey of Conscious Elegance
With a growing presence across Europe — now available on Spartoo, Avocado Store, and Worten — Purplee Store’s inclusion in NOT JUST A LABEL reinforces its expansion as an international brand rooted in purpose and sophistication.
From Brazil’s natural treasures to Europe’s design culture, Purplee continues to inspire conscious luxury lovers around the world.
Because true elegance is not just seen — it’s felt.
Discover More
Explore our official profile on NOT JUST A LABEL and discover the story behind each collection:
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