Sustainability
Handcrafted eco-jewelry, designed with respect for nature, artisans, and timeless elegance.
Our Philosophy
At Purplee Store, sustainability is not a trend — it is our foundation.
We work with natural and renewable materials, such as buriti fiber and natural stones, combined with premium hypoallergenic stainless steel and 18k gold plating.
Our mission is to create luxury jewelry that respects the planet and empowers artisans worldwide.
The Craft
Every Purplee piece is handmade by artisans, mainly from Brazil, keeping alive traditions passed from generation to generation.
From weaving buriti fiber to setting natural stones, our jewelry is born from human hands, cultural heritage, and sustainable design.
In the future, we aim to collaborate with luxury artisans across the world, making sustainability a universal language of jewelry.
Ethical Sourcing
Our natural stones follow the rhythm of the earth — many are available only in specific seasons, making extraction limited and carefully controlled.
We avoid harmful practices, prioritize ethical mining, and choose suppliers committed to transparency and traceability. This means every gem you wear carries not only beauty, but also a conscious story of respect for people and the planet.
By embracing sustainable methods, we honor the balance between elegance and responsibility, offering jewelry that reflects authenticity, durability, and the purest form of luxury with purpose.
Materials & Care
🌱 Buriti Fiber: natural golden fiber, renewable and biodegradable.
💎 Natural Stones: each stone is unique, carrying energy and timeless beauty.
✨ Stainless Steel & 18k Gold Plating: durable, hypoallergenic, and waterproof.
♻️ Responsible Packaging: eco-friendly boxes and pouches, designed for elegance and care.
Our Promise
By choosing Purplee, you are choosing more than jewelry:
✔ Sustainable & eco-friendly materials
✔ Handmade with care by skilled artisans
✔ Luxury design with a human story
✔ Timeless pieces, beyond fast fashion trends
Jewelry Beyond Trends. Luxury with Purpose. Sustainability at Heart.
Press Kit & Brand Resources
Discover Purplee Store’s official Press Kit, featuring eco-jewelry and natural stone collections. Explore our brand story, sustainability commitment, high-resolution images, and product highlights — everything partners, journalists, and collaborators need to present Purplee Store with elegance and accuracy.
Updated regularly with the latest brand resources and media content.
Craftsmanship & Heritage
Every Purplee jewel is a tribute to Brazilian heritage and refined artistry. Handcrafted by skilled artisans, our creations combine Buriti fibers, natural stones, and noble finishes with timeless techniques. The result: jewelry that blends tradition, elegance, and sustainability — made to last beyond trends.
Discover Craftsmanship