Caring for Your Jewellery

At Purplêe Store, we believe jewellery is more than an accessory – it’s a lasting treasure. With the right care, each piece will preserve its beauty, shine and strength for years to come. Follow our guide to protect your jewels and honour the craftsmanship behind them.

Daily Care Tips

• Last on, first off: Put on your jewellery after applying perfume, lotions or makeup, and remove it first when undressing.

• Keep away from chemicals: Avoid contact with hairspray, cleaning products and chlorine.

• Gentle cleaning: Use a soft polishing cloth after wearing to remove natural oils and restore brilliance.

Caring for Natural Stones & Buriti

• Natural stones: Some gems are sensitive to sunlight and heat (like amethyst, rose quartz and pearls). Store them in a cool, dark place to prevent fading.

• Buriti fibre jewellery: As an organic material, Buriti is not waterproof. Keep it away from water, humidity and perfumes to maintain its natural golden glow.

• Durable metals: Our stainless steel and gold-plated pieces are more resistant, with some waterproof options, but we still recommend avoiding harsh chemicals for longevity.

Storage Recommendations

• Store your jewellery individually in a fabric pouch or box to avoid scratches.

• Use silica gel or anti-humidity sachets in humid climates to reduce tarnishing.

• Keep pieces away from direct sunlight when not in use, as prolonged exposure may affect colour and brilliance.

Travel Care

• Use a jewellery roll or travel case to keep your pieces secure and untangled.

• Always carry delicate items in your hand luggage, never in checked baggage.

Eco-Conscious Jewellery Care

By extending the life of your jewellery, you’re also embracing sustainability. Fewer replacements mean less environmental impact — protecting the Earth while preserving your timeless treasures.