Press Kit
At Purplee Store, we create more than jewelry — we craft timeless expressions of luxury, where design meets the richness of nature. Each piece is a sensorial journey, connecting elegance with authenticity, exclusivity, and sophistication.
Our collections unite two exceptional worlds:
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Eco-Jewels: handcrafted by Brazilian artisans using Buriti fiber, a sustainable treasure of the Cerrado.
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Natural Stone Jewelry: unique creations featuring over 28 varieties of precious and organic gems, each meticulously cut, polished, and transformed into refined designs.
Together, they represent a concept of exclusive eco-luxury never before seen in Europe — jewelry that transcends fashion, blending heritage craftsmanship with the brilliance of nature’s rarity.
Every creation is a statement of conscious luxury: sustainable origins, premium and reusable packaging, and a social commitment that uplifts artisan communities. The result is jewelry that redefines elegance for the modern world — rare, elegant, and accessible.
Download our official Eco - Brand Presentation here
Download our official Stones - Brand Presentation here
Jewelry Beyond Trends.
Press Kit & Brand Resources
Discover Purplee Store’s official Press Kit, featuring eco-jewelry and natural stone collections. Explore our brand story, sustainability commitment, high-resolution images, and product highlights — everything partners, journalists, and collaborators need to present Purplee Store with elegance and accuracy.
Updated regularly with the latest brand resources and media content.
Craftsmanship & Heritage
Every Purplee jewel is a tribute to Brazilian heritage and refined artistry. Handcrafted by skilled artisans, our creations combine Buriti fibers, natural stones, and noble finishes with timeless techniques. The result: jewelry that blends tradition, elegance, and sustainability — made to last beyond trends.
Discover Craftsmanship